1. Personal Data We May Collect

We may collect personal data when you browse our website, contact us, place an order, request delivery, submit an enquiry, make payment, request warranty support or apply for a return.

• Name, company name, email address, phone number and contact details.
• Billing address, delivery address and site access information.
• Order details, invoices, payment references and transaction records.
• Warranty, return, service request and customer support information.
• Messages, photographs, videos or documents you provide for support purposes.
• Website usage data, cookies, device information, IP address and analytics data.

Howfine does not store full credit card or debit card details. Payment information is processed by third-party payment service providers according to their own security and compliance standards.

2. How We Use Personal Data

• To process orders, payments, deliveries, installations, returns and warranty claims.
• To communicate with customers about enquiries, quotations, invoices and after-sales support.
• To arrange logistics, delivery access, site coordination and customer service.
• To maintain business, accounting, tax, audit and legal records.
• To improve our website, products, services and customer experience.
• To send marketing updates where permitted by law or with your consent.
• To prevent fraud, protect our business and comply with legal or regulatory obligations.

3. Disclosure of Personal Data

Howfine does not sell personal data. We may share personal data only where reasonably necessary for our business operations or where permitted or required by law.

• Delivery, logistics, installation and service partners.
• Payment processors, banks and financial service providers.
• IT, hosting, analytics, marketing and website service providers.
• Professional advisers, insurers, auditors and legal advisers.
• Government authorities, regulators or law enforcement where required by law.

If personal data is transferred outside Singapore, we will take reasonable steps to ensure that it receives a standard of protection comparable to the protection required under the PDPA.

4. Cookies & Website Analytics

Our website may use cookies and similar technologies to support website functionality, remember preferences, analyse traffic, improve performance and support marketing or advertising activities.

You may adjust your browser settings to refuse or remove cookies. Some website functions may not work properly if cookies are disabled.

5. Protection & Retention of Personal Data

We take reasonable administrative, technical and organisational measures to protect personal data against unauthorised access, collection, use, disclosure, copying, modification, disposal or similar risks.

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, for business records, warranty and service support, legal compliance, dispute resolution, accounting or audit purposes.

6. Access, Correction & Withdrawal of Consent

You may contact us to request access to or correction of your personal data, or to withdraw consent for certain uses of your personal data, subject to applicable law and any exceptions under the PDPA.

Withdrawal of consent may affect our ability to provide certain products, services, delivery, warranty support or after-sales assistance.

7. Data Protection Officer

For privacy-related questions or requests, please contact:

Data Protection Officer
Howfine International Pte Ltd
Email: hf001@howfine.com.sg
WhatsApp / Call: +65 9007 0896
Address: 5 Kaki Bukit Road 2, #02-07 City Warehouse, Singapore 417839

Howfine reserves the right to update this Privacy Policy from time to time. The version published on our website will apply from the date it is posted unless otherwise stated.

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